The Marketing Minute

Marcia sent me this article - it is great advice - I recommend you try it!
 
The Marketing Minute


by Marcia Yudkin, Marketing Expert and Mentor

http://www.yudkin.com/markmin.htm

Short of seeing into the future, three steps provide good (though not perfect) indicators of which information products are and aren't worth your time to develop.

1. Do people really want to know the topic or do you wish they did? Consider the idea of a guide for casual hikers on how not to get lost in the woods. Unfortunately, those who most need this guidance usually don't have a clue they need it. Many, many ideas have this weakness.

2. Check the availability and popularity of books on the topic at Amazon.com. Just one book comes up in a "get lost in the woods" search, published in 1997 with a ranking showing that few people have ever purchased it. Likewise, the article directory EZineArticles.com shows how many people are reading up on your topic.

3. Are people willing to pay for this information? Search Google with a few keyword phrases and look in the right-hand column for advertisers. Finding none, as for the "lost in the woods" idea, means others are not successfully reaching out to your target market.

Thank you Marcia!
 
Please call NBN today for better results tomorrow.
 
Ken
GM
NBN
604.308.2450