Ted Talks: Rodrigo Canales: The deadly genius of drug cartels

Up to 100,000 people died in drug-related violence in Mexico in the last 6 years. We might think this has nothing to do with us, but in fact we are all complicit, says Yale professor Rodrigo Canales in this unflinching talk that turns conventional wisdom about drug cartels on its head. The carnage is not about faceless, ignorant goons mindlessly killing each other but is rather the result of some seriously sophisticated brand management.

Rodrigo Canales is an associate professor of organizational behavior at the Yale School of Management. There, he researches the role of institutions in entrepreneurship and economic development. More specifically, he focuses on how individuals can change organizations and systems--how their backgrounds, professional identities and roles affect how they relate and act in business.

Source: TedTalks