Wednesday, March 12, 2014

Philip Evans: How data will transform business

Since the 1970s, business strategy has been dominated by two major theories: Bruce Henderson's idea of increasing returns to scale and experience and Michael Porter's value chain. But now decades later, in the wake of web 2.0, Philip Evans argues that a new force will rule business strategy in the future -- the massive amount of data shared by competing groups.

What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy — and explains why he thinks they are essentially invalid.

Source: Ted Talks

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