Thursday, February 19, 2015
The Top 5 Customer Relationship Management (CRM) Software Solutions Available For Your Business
Written by Charlie Brown
Customer Relationship Management software, or CRM software, refers to enterprise software that automates and manages tasks and information, or data, such as customer information, supplier’s information, tracking and scheduling communications and sales and marketing support.
The CRM industry is constantly growing as more and more companies shift their processes to computer systems for easier management. This has led to the rapid growth of software companies that develop CRM software’s.
Below you will find some of the most popular offerings measured according to a mixture of the total number of users, customers and social presence.
1. Oracle CRM
You have most likely heard of Oracle if you are looking into CRMs. This is one of the first popular CRMs used from as far back as the 1990s. It has several CRM software’s to choose from including some that are cloud based and some that are offered as software-as-a-service (SaaS).
2. SAP CRM
This is also one of the more dominant CRMs that have been around for a while. SAP mostly targets mid-sized and enterprise businesses or organizations. SAP CRM offers a fully integrated CRM experience to automate a specific client’s needs.
Like Oracle, SAP has recently created some cloud based and SaaS, CRM solutions.
Salesforce.com is not as long-standing as the two CRMs mentioned above but it is growing fast, both in popularity and customers served. Salesforce.com was the first CRM company to offer CRM as a cloud based service, that forced the two CRMs mentioned above to play ‘catch –up’.
Salesforce.com targets all sizes of businesses from small ones to larger enterprises. They can scale according to the growth or shrinking of a business or organization.
4. Microsoft CRM
Microsoft CRM was late to enter into the CRM industry, but because of its vast experience as a software company, it has taken them a very short time to gather a large portion of market share from the more dominant companies.
Microsoft CRM can be both on premise or offered as software-as-a-service (SaaS). This CRM also lets you install server code in the Microsoft cloud and this allows much greater versatility in supported business processes as opposed to other CRMs such as Salesforce.com.
Another advantage of Microsoft CRM is the tight integration with Microsoft products such as Outlook, SharePoint, Office, Business Intelligence and Analytics.
SugarCRM is not anywhere as large as the four mentioned above, but it is a very strong competitor because of certain key features:
• It is open source, which means it is easily customizable
• It is easy to use
• It is feature rich
• It has a very low price point and is therefore cost efficient.
There are many other CRM software’s available for businesses. If you find that the ones mentioned above do not meet the criteria for your needs, be sure to explore the many other options that are available.
Source: Customer Think